FOUNDER
Who is Muskan Agarwal?

For ~18 months, Muskan lived a 20‑hour‑a‑day schedule: shipping code at Amazon as a software engineer while building a services business on the side. As soon as her meetings at Amazon ended, she’d sprint into founder mode—client calls, strategy sessions, and content reviews late into the night.

That grind gave her two things: conviction that she could build something meaningful, and enough traction to walk away from a safe job and go all‑in on herself.

Today, Muskan runs Cherry Media, a lead‑generation company that quietly powers revenue for dozens of B2B SaaS founders, including YC and EF‑backed teams. And through Entrepreneurs First (EF), she’s now building Meteor, a product that aims to become the “SEO layer for LLMs”—helping companies rank where the next generation of search actually happens.

This is the story of how she did it.

From Business Family Roots to Tech Operator

Muskan grew up in a business family in India, but the companies around her were traditional—multi‑decade brick‑and‑mortar businesses, not venture‑backed startups. There wasn’t an obvious “how to become a founder” playbook.

So she built her own.

She studied engineering and joined Amazon as a software engineer. At the same time, she started taking on clients and running what would eventually become Cherry Media. That period—juggling a demanding big tech job and a growing client roster—was, as she put it, “the most hectic period” of her life. Social life went to zero; the trade‑off was experience.

Working inside both a FAANG‑scale company and scrappy startups in parallel gave her a useful contrast:

• Big tech taught her how world‑class teams ship software.

• Early‑stage clients showed her how fragile distribution is—even for great products.

That gap is ultimately what Cherry Media set out to close.

COMPANY
Cherry Media

Why Cherry Media Exists: Distribution for Technical Founders

Muskan’s core insight is simple but underutilized:

She learned this firsthand. By consistently reaching out on LinkedIn, she was able to get responses from people she never expected to talk to—YC founders, busy CEOs, and operators who typically feel “unreachable” through cold email.

At the same time, she noticed a recurring pattern:

• Technical founders are great at building products.

• They’re usually bad at talking about those products.

They either don’t have the time, don’t enjoy writing, or struggle to translate technical depth into human, buyer‑friendly language.

Most “ghostwriting” or “personal branding” agencies don’t fix this. They’re staffed by marketers who rarely understand complex SaaS products deeply enough to write like a founder, for a founder’s audience.

Muskan’s differentiation is that she’s an engineer first.

Because she can actually understand what her clients are building—APIs, infrastructure products, complex workflows—she can:

• Ask the right product questions.

• Extract real insights instead of generic platitudes.

• Translate that into content that sounds like the founder and resonates with decision‑makers.

What Cherry Media Actually Does

Muskan is clear on one thing: Cherry Media is not a content agency; it’s a lead‑gen company.

The product is pipeline, not posts.

Cherry Media focuses on B2B SaaS founders (with a concentration of YC alumni) and runs a tightly scoped service:

1. End‑to‑end content in the founder’s voice

   • Deep onboarding to understand the product, ICP, and goals.

   • Thought‑leadership and tactical posts written as if the founder wrote them.

   • Emphasis on clarity, specificity, and expertise—not just “building in public” fluff.

2. Outbound on LinkedIn (and selectively Instagram)

   • Identifying and segmenting the right decision‑makers.

   • Running personalized outreach under the founder’s profile.

   • Owning the process until qualified leads show up.

If a founder’s ICP is, say, HR leaders at mid‑market companies, Cherry Media doesn’t just post relevant content—it also systematically reaches out to those HR leaders on the founder’s behalf.

The results speak to the model: Muskan’s clients have collectively generated over $1M in revenue through LinkedIn alone. Most new business now comes from existing clients referring her to other founders.

Today, Cherry Media works with ~55–60 active clients, primarily B2B SaaS teams who want their founder’s profile to function as a demand engine rather than a static resume.

From Services to Product: Meteor and the LLM Search Opportunity

Cherry Media gave Muskan a front‑row seat to how distribution works across platforms. It also sharpened her intuition around search:

• Traditional SEO is mature.

• But search is shifting into LLMs like ChatGPT, Perplexity, and regional models such as Jio’s LLM in India.

• Founders and marketers know this is important—but it’s still a black box.

In mid‑2025, Muskan traveled to San Francisco and met an EF alum who suggested she apply to Entrepreneurs First. The process was light by accelerator standards: a short application, two interviews, and a hackathon. She got in.

At EF, she met her co‑founder and started building Meteor, a product that aims to answer a new question:

Meteor’s initial wedge is a services‑plus‑product model:

• In the short term, the team manually helps companies optimize for LLM visibility—similar to early SEO consultancies.

• In parallel, they’re productizing the process, turning those workflows and learnings into software that can systematically help companies “rank” inside LLM answer surfaces.

Muskan’s bet is that her background in SEO and distribution, combined with her technical training and work with founders, gives Meteor a differentiated edge in this emerging space.

The team is currently part of EF, with an Investment Committee (IC) coming up in the next couple of weeks. That meeting will be an early test of how compelling this “SEO for LLMs” thesis is to institutional investors.

Where Cherry Media Goes Next

While Meteor is the product bet, Muskan is still thinking aggressively about Cherry Media’s trajectory over the next year.

Her goals:

• 5x the client base while maintaining high‑touch quality.

• Expand beyond LinkedIn and Instagram into:

  • X (Twitter) for founder‑market fit and SaaS discourse.

  • Substack, which she sees as an underutilized but fast‑growing channel for deep, ownable distribution.

Operationally, Cherry Media is still largely remote. There is a physical space, but the full team isn’t centralized yet. A near‑term milestone Muskan is excited about is building a single, in‑person hub where the entire team can work from one office.

Why Muskan’s Story Matters

What makes Muskan’s journey compelling isn’t just the volume of hours she’s worked. It’s the sequence:

• Engineer → operator at Amazon

• Operator → services founder helping other founders grow

• Services founder → product founder attacking a new search surface (LLMs)

She’s taken the long way around to building a venture‑scale product: learning distribution in the trenches, getting paid to understand what founders struggle with, and then turning those insights into Meteor.

In a world where many technical founders underweight distribution, Muskan’s playbook is a useful inversion:

1. Master distribution for other people’s products (Cherry Media).

2. Use that expertise and cash flow to incubate your own (Meteor).

3. Build for where attention and search are going, not where they’ve been.

If the last decade was about ranking on Google, Muskan is betting the next one will be about ranking inside the models themselves—and making sure the best products are the answers LLMs return.

TL;DR

Muskan Agarwal left Amazon after grinding 20‑hour days to build Cherry Media, a lead‑gen firm that turns technical B2B SaaS founders’ LinkedIn presence into revenue (now ~55–60 clients and $1M+ generated), and is now co‑building Meteor through Entrepreneurs First to become the “SEO layer for LLMs” while aiming to 5x Cherry’s clients and expand across new content platforms.

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